I'm
Xin Yee
Wong
Marketing | Analytics | Design | Biz Dev
ABOUT ME
I am Xin Yee and my last name is Wong.
If you are looking for a creative and self-reliant marketing team player, then that's where I come in!
Results and detail-oriented professional with a leadership record, I have the ability to undertake marketing projects independently. With creativity, strong communication, writing and teamwork skills, I am confident of generating and executing interesting yet effective marketing ideas. I am driven by the passion to make marketing complementary to a company's culture and business model to enhance tangible company sales. I am known for looking at things from a new perspective, bringing unexplored ideas to the table and delivering intelligence with meticulousness.
Check out an app review I wrote during my spare time: xinyeewong.github.io
EXPERIENCES
Artificial Intelligence
New York City
New Business Associate
Vital.AI [Aug 2016 - July 2017]
-
Designed bots for different use cases for a variety of industries
-
Developed HTML sites for various client projects
-
Created and designed wireframes for client projects
-
Designed Vital's SaaS Platform, Haley SaaS; Designed and coded Vital's website layout and landing page
-
Produced copywriting of both digital and print media for New York's largest tech event, NY Tech Day 2017
-
Created comprehensive marketing plan for Vital's new intelligent agent, Haley AI
-
Conducted extensive market research on artificial intelligence and bots
-
Generated sales lead with direct sales, email marketing campaigns and trade fairs
Media Branding and Design
Business Development Executive
StudioWorkz Productions [May 2016 - July 2016]
​
-
Produced copywriting of both digital and print media which include Electronic Direct Mailer (EDMs), brochures, postcards and banners
-
Created and executed comprehensive marketing plan with extensive and in-depth market research on service offerings and related industries
-
Generated sales lead with web advertising, SEO, email marketing campaigns, telemarketing, print advertising, and trade fair
-
Designed website layout and marketing collaterals
-
Developed Business Development and Branding Proposals for B2B clients
-
Sourced and secured 3 key business partnerships within a week
Social Enterprise
Marketing Intern
Matcha5.com [Dec 2015 - Jan 2016]
-
Collaborated with 2 local influencers to promote brand awareness on social media, effecting an overall 25% increase in sales revenue
-
Researched and planned for product development based on local market preference and perception of social enterprise industry
-
Devised marketing strategies based on data from Google Analytics
-
Involved in organizing marketing activities which include managing 3 pop-up retail marketing campaigns and introducing a new Valentine's Day product bundle
-
Involved in social media content generation by shooting product photography and writting blog posts which led to 15% increase of social media viewership
Head of Welfare
University's annual inter-faculty competition and fundraising charity event, Receive-And-Give (RAG) [September 2014 - August 2015]
​
-
Attained Gold award for NUS Business School
-
Organized and planned camp programmes for 180 freshmen as part of a 4-week freshmen RAG camp
-
Organized a year of welfare initiatives for 200 seniors and freshmen.
​
Achievement
Awarded the prestigious NUS Business School Colours Award (Gold) which is the highest accolade for outstanding contributions to the Business School.
Property Developer
Property Executive
Sim Lian Group Limited [April 2014 - June 2014]
-
Supported the Property Team in handling customers’ enquiries on a daily basis
-
Liaised with property purchasers for well-planned key collection process for Centrale 8 project, Singapore's largest Design, Build, and Sell Scheme (DBSS)
-
Involved in marketing a few unsold units by planning discount strategies and cash vouchers to incentivise sale of properties
-
Constructed minutes for meetings with top management and commercial property consultants
-
Gained valuable insights into the workings of Singapore’s property market
Gift Distributor
Administrative Executive
Associates Distribution Network [Jan 2014 - March 2014]
-
Designed more than 10 customized corporate gifts and trophies for Singapore Airlines (SIA), United Overseas Bank (UOB), Hitachi Asia Pte Ltd, DuPont Singapore and Goodwood Park Hotel
-
Involved in product photography of new and existing product profile
-
Liaised with suppliers, retailers and customers which include government and private sectors
EDUCATION
National University of Singapore (NUS)
Bachelor of Business Administration (Honours)
Specialization in Marketing || Aug 14 - present
Victoria Junior College (VJC)
Singapore-Cambridge General Certificate of Education Advanced Level || Jan 2012 - Dec 2013
Achieved 6 Distinctions in General Paper, Biology, Chemistry, Economics, Project Work, Chinese
VJC is consistently ranked among top 3 junior colleges in Singapore
TESTIMONIALS
Xin Yee is self-reliant and hard working. Her self-discipline within a young start-up environment allowed her to deliver on time. She recognizes the challenges that fraught social enterprises but has the tenacity and belief to work at it to see things coming through.Without doubt, who ever has the opportunity to have Xin Yee become a part of their business is going to be richer for the opportunity. I wish Xin Yee the best for the future. She has a bright future ahead of her and will provide great value to future businesses.
-Rachel Lin, Founder of Matcha5
SKILLS
OFFICE PRODUCTIVITY
Microsoft Word
Proficient
Microsoft Publisher
Proficient
Microsoft PowerPoint
Proficient
Microsoft Excel
Proficient
Apple Keynote
Proficient
MULTIMEDIA
Adobe Photoshop
Intermediate
Adobe Illustrator
Basic
Apple iMovie
Proficient
ANALYTICS SOFTWARE
DecisionPro MEXL
Proficient
SAS Excel Add-In
Proficient
NON-TECHNICAL
Content Generation
Digital Marketing
Written and Oral Presentation
Strategic Planning and Analysis
Marketing Analysis
Video Production
Team Building and Leadership
Project Management
SKILLS
TECHNICAL
OFFICE PRODUCTIVITY
Proficient
Proficient
Proficient
MULTIMEDIA
Intermediate
Intermediate
Intermediate
ANALYTICS SOFTWARE
DecisionPro MEXL
Proficient
SAS Excel Add-In
Proficient
LANGUAGES
ENGLISH
Written: Proficient
Oral: Proficient
CHINESE
Written: Proficient
Oral: Proficient
INTERESTS
Piano
Proficient
Harmonica
Proficient
Yoga
Intermediate
Pilates
Basic
NON-TECHNICAL
Digital Marketing
Marketing Analysis
Content Generation
Strategic Planning and Analysis
Video Production
Team Building and Leadership
Written and Oral Presentation
Project Management
PORTFOLIO
